25 June 2002
David Dobrzyhski
RRCA Executive Director
510 North Washington Street
Alexandria, Virginia 22314
Dear
Mr. Dobrzynski:
Given your position at the 2002 RRCA National
Convention as well as in your article in the latest issue of Footnotes, we are
concerned about the path the organization is taking and the impact your
direction is having on the RRCA.
At the National Convention you posed the question, “If
we were to start an organization from scratch today that would represent the
sport of distance running in America, what would it look like and what would it
offer?” The statement “from scratch
today” is problematic. Why reinvent the
wheel? The RRCA has over 40 years of
history, both positive and counterproductive, but all of it contributes to what
the RRCA has become.
At
the convention you presented three charts you had created. The first was a partial list of major
associations, organizations, and programs related to distance running in the
United States. You noted that this
chart was intended to show that the RRCA is one of many organizations that
promotes running and that the sport of distance running in this country is
split into many separate entities. Just
because there are many organizations does not mean that the running community
is fragmented. An umbrella group cannot
be designed to develop a blueprint that works for every club in the
country. Each club that the RRCA serves
is unique in location, demographics, etc.
What works in Atlanta very often will not work in Minneapolis, Seattle,
etc.
Another
of your charts outlined what a member could expect from a distance running
organization. The organization could
potentially offer various memberships, financial support, events, information,
training & programs, and products & services. You noted that memberships and products & services were the
main revenue streams for the RRCA while the other categories were ones that
could be funded by additional revenue generating ventures. We believe that you’re underestimating the
grass roots structure of the RRCA.
There is nothing fundamentally wrong with being the organization that
supports its member clubs through low cost insurance and select programs. There’s also nothing wrong with thinking
outside the box, but when the box doesn’t have the structural integrity to
financially support new ideas… management needs to step back and reevaluate
operating procedures.
Several times during the convention you noted that the
biggest challenge facing the RRCA was one of funding. You proposed that the RRCA focus on creating revenue “streams”
rather than revenue “drips/drops.” You
also proposed that the organization create new ways of generating revenues that
would make the organization less reliant upon members’ dues and transient
corporate sponsorships/funding. Again,
your article in Footnotes refers to the dire financial status of the RRCA. If our organization has operated at a
deficit for three years running one would think that revenue is revenue.
Whether it be springing from a fire hydrant or dripping from the kitchen sink. We agree that the RRCA needs sponsors
willing to participate in long-term financial commitments. But, we see no problem with transient
sponsorships. If that is what a company
is able to commit to, then accept it.
Is it the best scenario? No, but
it is revenue. It provides
income to keep the RRCA viable while other more stable sources are
pursued. In your article you refer to a
team that you have put together to develop a corporate sponsorship plan. You also state that until this committee
reports at the July board meeting, the RRCA has put on hold any attempt to
contact potential corporate sponsors.
It doesn’t make business sense for an organization that is operating in
the red to postpone the solicitation of sponsors until a committee can propose
a detailed plan. We need to cauterize
the financial bloodletting that the RRCA has been experiencing the last three
years. Sponsors should have been
approached and deals put in place to generate much needed income. If, at a later date, your team develops a
plan that improves the working relationship between the RRCA and a corporate
sponsor, then the details can be adapted.
The RRCA received an unfavorable audit a year ago. And the executive director has yet to
implement a revenue-generating plan.
At the convention you
repeatedly asked the clubs to put our confidence in you. But your performance does not inspire the
confidence that you have the vision or the ability to lead the RRCA to solid
ground. You have done a great deal of planning and information gathering but
have done nothing with that information.
And now the viability of the organization is in jeopardy. We would ask that you render a plan to the
clubs immediately following the July board meeting. A copy of this letter is being sent to each RRCA board
member. Additionally, we are requesting
that the board evaluate your plan/performance and determine your qualifications
to continue as executive director.
Sincerely,
David C. Purinton
Huntsville Track Club President,
Huntsville, Alabama
Julia Emmons
Atlanta Track Club Executive
Director, Atlanta, Georgia
Trish
Portuese
Birmingham
Track Club President, Birmingham, Alabama
Brian Tresp
Montgomery
County Road Runners President, Rockville, Maryland
Dennis
Steinauer
Cherry
Blossom Incorporated President, Silver Spring, Maryland
Jerry
Kokesh
Gateway
Athletics – St. Louis President, Chesterfield, Missouri